From viral bugs to silent killers: Why ecommerce brands are losing revenue in 2025
Your ecommerce site isn’t just your storefront. It’s your reputation, your revenue engine — and your most vulnerable channel.
In 2025, brands aren’t just losing sales to bugs. They’re trending on social media for the wrong reasons, burning marketing budgets, and quietly bleeding revenue from bugs no one ever reports.
Viral glitches, silent killers — Two risks, one problem
There are two types of ecommerce errors every digital brand must confront:
1. Viral bugs
From pricing errors to checkout fails, these are bugs that go public fast. They show up in TikToks, Reddit threads, and Slack screenshots. One customer experience can suddenly become a brand crisis.
“Your website is your home. If it’s glitchy, your visitors will talk — and not in the way you want.”
— Jenna Lichtman, Director of Brand Partnerships, Motom
2. Silent bugs
More dangerous are the ones you never hear about. Customers bounce without warning, conversions dip, and marketing ROI drops. And nobody knows why — until it’s too late.
“We were proud of low complaint volume — until we realized low complaints didn’t mean no bugs. 96% of customers won’t report an error — they’ll just bounce. ”
What these errors actually cost you
Even small bugs carry massive long-term impact:
- Cart bugs → lost conversions
- Slow pages → higher bounce rates
- Payment errors → customer churn
- Promo glitches → viral backlash
The old way isn’t working
Most ecommerce teams still rely on:
- Manual QA walkthroughs
- Delayed support tickets
- Complaints from customers
The best brands are moving fast — using real-time monitoring, AI-driven prioritization, and cross-functional processes.
“You need to fix what matters. Noibu helped us uncover bugs costing us thousands — before they went viral.”
— Tara Gates, Ecommerce Project Manager, Bernie & Phyl’s Furniture
What inside the full report
In Bugs, Virality & the Bottom Line, you’ll find:
- Real-world ecommerce bug case studies
- Proprietary data from 200+ industry leaders
- Frameworks for prioritizing high-impact bugs
- Financial models for revenue loss vs recovery
- Recommendations for future-proofing your digital ops
Download the full report: Bugs, virality & the bottom line
Don’t wait for a bug to go viral before acting. Equip your team with the data, insights, and strategy to stop revenue loss before it starts.
