Noibu blog

How DemandPDX reclaimed 8+ hours a month with Noibu’s ecommerce monitoring

Megan Glover

August 11, 2025

Company news

⚡ TL;DR – How DemandPDX turned hidden friction into growth

Debugging mystery site issues drained dev hours and slowed scalability.
Lack of visibility meant guessing which bugs truly impacted revenue.
Noibu pinpointed and prioritized issues by revenue and UX impact—no log diving required.
Freed 8+ billable hours per month for CRO, UX optimization, and client strategy.
Improved storefront reliability, boosted client satisfaction, and proved behind-the-scenes value.

With Noibu, DemandPDX reclaimed dev bandwidth, delivered measurable revenue lifts, and scaled their strategic impact for ecommerce clients.

About DemandPDX

DemandPDX is a results-driven digital agency based in Portland, Oregon. With a focus on conversion rate optimization (CRO), UX, and technical development, the agency partners with DTC brands and established retailers to drive growth through seamless ecommerce performance.

Operating lean by design, DemandPDX is known for precision execution, strategic experimentation, and measurable outcomes.

The problem: Dev resources drained by debugging

As client websites became more complex, so did the hidden friction blocking conversions. The DemandPDX team found themselves:

Burning hours chasing hard-to-reproduce bugs
Unsure which issues truly impacted revenue
Struggling to keep clients informed on what was hurting performance

"The hardest website problems to solve are the ones you don't know about. After that, it's the ones you do know about but aren't able to recreate. Noibu solves both of those problems."
— Chris Bergemann, CEO & Co-Founder

This cycle made scalability harder and limited the agency’s ability to deliver strategic value.

The solution: Full visibility into revenue-impacting friction

DemandPDX adopted Noibu to break the pattern. The platform surfaced every critical conversion opportunity—prioritized by revenue impact—and provided clear ecommerce context to act fast.

No more guesswork or log diving
Issues ranked by revenue and UX impact
Faster resolution across client storefronts

"Noibu automatically finds and prioritizes the highest costing friction issues for our clients' websites. We meet weekly to share these online shopper friction points in the Noibu portal and with very minimal dev effort, resolve them earning our clients a big lift in revenue and conversion numbers."
— Chris Bergemann, CEO & Co-Founder

The shift: Turning hours saved into higher-value work

With debugging time reduced, DemandPDX redirected their dev bandwidth into:

A/B testing and CRO experiments
UX and journey optimization
Strategic client planning and audits

They also built Noibu into client retainers—using its insights to prove behind-the-scenes value and keep technical excellence front and center.

Results at a glance

✅ Reclaimed 8+ billable hours per month
✅ Improved reliability of key ecommerce storefronts
✅ Boosted client satisfaction and perceived value
✅ More time for growth-driving strategy and testing

Why it matters for growth-focused teams

For lean teams juggling dev work, CRO, and performance strategy, wasted hours add up fast. Noibu helped DemandPDX eliminate that friction—freeing their team to work smarter and drive better outcomes for clients.

Whether you're scaling retainer revenue or protecting delivery timelines, revenue-impact visibility is a competitive advantage.

Frequently asked questions

What problem was DemandPDX trying to solve?

As client sites grew more complex, the team was burning hours chasing hard-to-reproduce bugs, unsure which issues actually hit revenue, and spending time explaining performance risks to clients—slowing scale and strategic work.

How did Noibu change their workflow?

Noibu surfaced and prioritized issues by revenue and UX impact, gave clear ecommerce context, and removed guesswork and log-diving. DemandPDX now meets weekly in the Noibu portal to review friction points and resolve them efficiently across storefronts.

What measurable time savings did they see?

DemandPDX reclaimed 8+ billable hours per month previously spent debugging and reproducing issues—time reallocated to CRO experiments, UX optimization, and strategic client planning.

How does Noibu determine what to fix first?

Issues are ranked by estimated revenue and user-experience impact, with linked sessions and technical details. This lets teams tackle the highest-costing friction first and demonstrate clear business value from fixes.

What outcomes did clients experience?

More reliable ecommerce storefronts, faster resolution of conversion-blocking issues, and higher satisfaction due to visible, revenue-tied improvements—plus clearer communication on what’s hurting performance and why it matters.

How did this support DemandPDX’s growth model?

By reducing debugging toil, the team scaled strategic impact. They added Noibu insights into retainers to prove behind-the-scenes value, keep technical excellence front-and-center, and protect delivery timelines while growing accounts.

Is this just for engineering teams?

No—CRO, UX, product, and account teams benefit, too. Revenue-impact visibility helps align priorities, justify roadmap choices, and connect fixes directly to conversion and customer experience outcomes.

What’s the cadence for using Noibu with clients?

DemandPDX runs weekly reviews in the Noibu portal to share shopper friction points, align on priorities, and ship low-effort fixes quickly—keeping improvements continuous and measurable.

How quickly can teams show value with this approach?

Because issues are ranked by dollar impact and come with actionable detail, teams can capture early wins by fixing high-value friction first, then reinvest saved hours into A/B testing and broader journey optimization.

Why does this matter for lean, growth-focused agencies?

For teams juggling dev, CRO, and strategy, wasted hours add up fast. Revenue-impact visibility removes friction, frees bandwidth for higher-value work, and strengthens client trust—turning precision execution into measurable growth.