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How Blue Badger Increased client retainers by 20% with Noibu

Noibu x Blue Badger partnership

Impact at a glance: Blue Badger used Noibu to improve ecommerce reliability and deliver measurable performance gains for clients.

  • 20% increase in client retainer value
  • Shortened issue resolution times across all storefronts
  • Fewer support tickets and less time spent debugging
  • Higher client satisfaction and stronger long-term retention
  • Positioned as a strategic partner in ecommerce performance

Why Blue Badger needed a change

As their client portfolio expanded, maintaining optimal storefront performance became increasingly complex. The team was often pulled into reactive cycles: debugging mysterious issues, responding to support tickets, and chasing down bugs that sometimes went unnoticed until customers complained—or revenue dropped.

“We were spending too many billable hours hunting down, reproducing, and prioritizing issue fixes for our clients, which we would have preferred to allocate towards building high-performing storefronts and features that bring value and increase sales. We needed a platform that could give us instant visibility into what was breaking and how it was impacting revenue.”
— Jonathan Hiltser, Co-Founder & CTO/COO

Without a clear view of which technical issues were actually hurting conversions, the agency couldn’t consistently prioritize fixes or quantify their impact.

How Noibu transformed Blue Badger’s approach

Proactive error monitoring at scale

By integrating Noibu, Blue Badger gained real-time visibility into revenue-impacting bugs across client storefronts. Instead of waiting for issues to be reported, the dev team can now:

  • Detect and resolve issues before they reached end-users
  • Prioritize fixes based on business impact
  • Reduce support tickets and development bottlenecks

This allowed the agency to shift from reactive firefighting to proactive performance optimization—a move that deepened trust with existing clients and accelerated delivery timelines.

Embedding Noibu into retainer growth strategy

Blue Badger didn’t just use Noibu as an internal dev tool. They made it a key component of their retainer offering.

  • Noibu insights became a talking point in regular client reviews, highlighting invisible issues they resolved behind the scenes.
  • This positioned the agency as a true performance partner—not just a build-and-launch vendor.
  • The result? Stronger relationships, increased transparency, and higher perceived value.
“Noibu has become a core part of how we deliver value to clients. Instead of burning time chasing down issues, we can show up with solutions and focus our efforts on driving revenue. It’s one of the few platforms that makes both our developers and our clients happier.”
— Jonathan Hiltser, Co-Founder & CTO/COO

Why it matters for growing agencies

For agencies looking to scale retainers, increase client lifetime value, or move upmarket, Noibu provides a strategic lever: it turns ecommerce error monitoring into a differentiator—not a cost center.

By weaving Noibu into both internal workflows and client-facing strategy, Blue Badger elevated their service offering, aligned dev work with revenue outcomes, and built more durable client partnerships.

FAQs

Why did Blue Badger integrate Noibu into their workflow?

As Blue Badger’s client base grew, so did the complexity of maintaining high-performing storefronts. Noibu gave them proactive visibility into critical issues, helping reduce support load and focus more on growth-driving development.

What benefits did Noibu bring to Blue Badger’s clients?

Clients experienced faster issue resolution, fewer bugs in production, and more confidence in site reliability—all of which contributed to improved satisfaction and stronger agency relationships.

How did Noibu impact Blue Badger’s retainer growth?

By showcasing hidden issues and proving their value in client reviews, Blue Badger positioned itself as a proactive performance partner—leading to a 20% increase in retainer value.

Was developer efficiency improved with Noibu?

Yes. Developers spent less time reproducing bugs and more time delivering strategic features. Noibu’s diagnostics allowed them to act faster without compromising on code quality or delivery timelines.

Where can I learn more about Noibu’s impact on agencies?

Discover how agencies like Blue Badger use Noibu to turn error monitoring into revenue growth and client retention.

Explore Noibu for Agencies →

About Blue Badger

Blue Badger is a boutique ecommerce agency based in Montreal, specializing in high-performance Shopify and Magento storefronts. Known for handling complex builds for mid-sized to enterprise brands, the team combines deep technical expertise with a sharp focus on measurable business outcomes.

Blue Badger serves clients across North America, helping ecommerce teams scale through reliable architecture, optimized performance, and data-driven strategy.

Learn more at bluebadger.ca →

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