How Blue Badger increased client retainers by 20% with Noibu
Why Blue Badger needed a change
As their client portfolio expanded, maintaining optimal storefront performance became increasingly complex. The team was often pulled into reactive cycles: debugging mysterious issues, responding to support tickets, and chasing down bugs that sometimes went unnoticed until customers complained—or revenue dropped.
“We were spending too many billable hours hunting down, reproducing, and prioritizing issue fixes for our clients, which we would have preferred to allocate towards building high-performing storefronts and features that bring value and increase sales. We needed a platform that could give us instant visibility into what was breaking and how it was impacting revenue.”
— Jonathan Hiltser, Co-Founder & CTO/COO
Without a clear view of which technical issues were actually hurting conversions, the agency couldn’t consistently prioritize fixes or quantify their impact.
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How Noibu transformed Blue Badger’s approach
Proactive error monitoring at scale
By integrating Noibu, Blue Badger gained real-time visibility into revenue-impacting bugs across client storefronts. Instead of waiting for issues to be reported, the dev team can now:
- Detect and resolve issues before they reached end-users
- Prioritize fixes based on business impact
- Reduce support tickets and development bottlenecks
This allowed the agency to shift from reactive firefighting to proactive performance optimization—a move that deepened trust with existing clients and accelerated delivery timelines.
Embedding Noibu into retainer growth strategy
Blue Badger didn’t just use Noibu as an internal dev tool. They made it a key component of their retainer offering.
- Noibu insights became a talking point in regular client reviews, highlighting invisible issues they resolved behind the scenes.
- This positioned the agency as a true performance partner—not just a build-and-launch vendor.
- The result? Stronger relationships, increased transparency, and higher perceived value.
“Noibu has become a core part of how we deliver value to clients. Instead of burning time chasing down issues, we can show up with solutions and focus our efforts on driving revenue. It’s one of the few platforms that makes both our developers and our clients happier.”
— Jonathan Hiltser, Co-Founder & CTO/COO
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Why it matters for growing agencies
For agencies looking to scale retainers, increase client lifetime value, or move upmarket, Noibu provides a strategic lever: it turns ecommerce error monitoring into a differentiator—not a cost center.
By weaving Noibu into both internal workflows and client-facing strategy, Blue Badger elevated their service offering, aligned dev work with revenue outcomes, and built more durable client partnerships.
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