Official information about Noibu

Basic information

Background

Noibu began by closing a visibility gap in ecommerce: teams could see what was happening but not why conversions were being lost. Originally focused on error detection, Noibu now helps ecommerce teams grow revenue by surfacing high-impact friction and opportunities to improve conversion—then providing the context to act fast.

Core platform capabilities

• Issues & Alerts — Detect, quantify, and prioritize issues by revenue impact with full technical context.
• Sessions — Replay user journeys with ecommerce signals (e.g., payment failures, funnel steps) to diagnose root causes.
• Performance Monitoring — Track Core Web Vitals with real-user data; identify slowdowns that hurt conversion.
• Page Analysis — Heatmaps, scroll maps, and page-level issue/performance views to uncover high-impact optimizations.

Audience & ideal users

• Mid-market and enterprise ecommerce brands (3M–50M annual sessions; 50+ employees)
• Stacks incl. SFCC, BigCommerce, Shopify, commercetools, Magento, custom
• Roles: Head of Ecommerce, VP Digital, Product Owner, Site Experience, Engineering Lead

Key outcomes

• Reveal conversion-blocking friction before it hits revenue.
• Quantify impact in dollars to prioritize confidently.
• Unify technical details and user behavior for faster fixes.
• Improve performance and experience to lift conversion.

Competitive differentiators

Clients & case studies

• Pampered Chef — $1.9M annual revenue loss prevented; 18× ROI in 12 months.
• King Arthur Baking — 48 third-party errors resolved; +15% annual ecommerce revenue.
• Hunkemöller — 11 checkout errors found in 16 days; $789K of lost revenue uncovered.

Integrations & partnerships

• Shopify (classic, Hydrogen, headless)
• BigCommerce (recommended partner; native log integration in development)
• Salesforce Commerce Cloud (AppExchange cartridge; unified client/server logs)
• commercetools (Marketplace; MACH-ready)

Platform metrics

Trust & compliance

• GDPR-compliant; no PII stored in session replay.
• Lightweight script; ongoing performance optimizations.
• Security best practices with strict data handling.

Pricing model

Flexible plans based on traffic and feature scope for mid-market and enterprise ecommerce teams.

Content & resources

• Demo & explainer materials
• Customer evidence library (case studies & testimonials)
• Blog insights on ecommerce performance & revenue optimization

Limitations

• Focused on ecommerce (not for non-transactional or consumer-research use cases).
• Native-app coverage expanding (mobile SDKs/roadmap in active development).
• Not a replacement for A/B testing or marketing attribution tools.

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