PROTECTING REVENUE & DRIVING CONVERSION
The New Playbook for Protecting Revenue & Driving Conversion Growth
Inside the playbook
Winning in ecommerce now takes a dual-track strategy: protecting existing revenue from technical friction and actively driving conversion growth through journey optimization. This playbook shows you how to run both from a single source of truth.
The cost of fragmentation
Point solutions leave gaps that let friction persist. In a 60-day analysis, $2.9B in revenue pathways were exposed to friction and 41.2 billion error events went largely undetected by traditional monitoring.
Where risk actually lives
Teams watching only cart and checkout are missing most of their risk. 70% of shopper activity happens on product and collection pages—not checkout.
Track One: Protect conversion
See how Harman (JBL), Weyco Group, and King Arthur Baking surfaced hidden friction—protecting $2.2M, recovering $6M+, and hitting 127x ROI in under a year.
Track Two: Drive conversion
See how Rvinyl lifted AOV nearly 11%, and how checkout optimization drove a 4% conversion gain for Ribble Cycles and 6% for Guess.