Summit-ready gear needs summit-level site performance
See what’s holding The North Face's site back — and how to fix it fast.
Built exclusively for The North Face, this page pulls live site performance data to uncover the hidden friction that’s blocking conversions and hurting trust.
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Performance audit snapshot
Where every millisecond impacts conversions
Mobile
LCP
2.8s
Target: ≤2.5s
Exceptional: ≤1.2s
INP
444ms
Target: ≤200ms
Exceptional: ≤100ms
CLS
0.25
Target: ≤0.1
Exceptional: ≤0.05
Desktop
LCP
2.3s
Target: ≤2.5s
Exceptional: ≤1.2s
INP
182ms
Target: ≤200ms
Exceptional: ≤100ms
CLS
0.64
Target: ≤0.1
Exceptional: ≤0.05
Mobile
Desktop
VS.
LCP
2.8s
INP
444ms
CLS
0.25
VS.
LCP
2.8s
INP
444ms
CLS
0.25
VS.
LCP
2.8s
INP
444ms
CLS
0.25
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Noibu's solution
We discover critical conversion opportunities with the insights you need to act fast and grow revenue.
Issues & alerts
Identify and resolve all technical errors on your site that are causing revenue loss.
Sessions
Capture full user journeys and connect them to technical signals.
Performance monitoring
Detect slowdowns, improve site speed, and protect conversions.
Page analysis
Get the whole picture. See where customers click, and where they quit.
No broken journeys.
No hidden friction.
Just seamless shopping that lives up to The North Face's standard.
The business impact
These failures aren't just tech glitches — they're brand and revenue risks.
Reputation risk
Shoppers remember friction. Smooth reliable journeys build loyalty and repeat business.
Lost revenue
Checkout issues and performance degradation translate directly to lost conversions.
Team efficiency
Prioritized insights align ecomm, DX, and dev on fixes that move revenue fastest.