Flawless experiences, not failed checkouts.
See what’s slowing The Fragrance Shop’s site down — and how to fix it fast.
Built exclusively for The Fragrance Shop, this page combines real shopper feedback and live performance data to reveal where friction is hurting your customer experience.
What your customers are actually saying and experiencing
Customers remember how easy—or difficult—it is to shop. Each delay or error chips away at loyalty, and even small frustrations can send shoppers elsewhere.
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Performance audit snapshot
Where every millisecond impacts conversions
Mobile
LCP
3.8s
Target: ≤2.5s
Exceptional: ≤1.2s
INP
545ms
Target: ≤200ms
Exceptional: ≤100ms
CLS
0.89s
Target: ≤0.1
Exceptional: ≤0.05
Desktop
LCP
3.5s
Target: ≤2.5s
Exceptional: ≤1.2s
INP
309ms
Target: ≤200ms
Exceptional: ≤100ms
CLS
0.76s
Target: ≤0.1
Exceptional: ≤0.05
These metrics show where The Fragrance Shop can win back conversions with Noibu.
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Key insights (captured this week)
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Mobile performance =
critical
Performance score:
34
First contentful paint:
2.6s
Largest contentful paint:
20.4s
Speed index:
11.6s
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Desktop performance =
critical
Performance score:
42
First contentful paint:
0.6s
Largest contentful paint:
4.3s
Speed index:
4.4s
Trusted by the world’s biggest brands
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Noibu's solution
We discover critical conversion opportunities with the insights you need to act fast and grow revenue.
Issues & alerts
Identify and resolve all technical errors on your site that are causing revenue loss.
Sessions
Capture full user journeys and connect them to technical signals.
Performance monitoring
Detect slowdowns, improve site speed, and protect conversions.
Page analysis
Get the whole picture. See where customers click, and where they quit.
No broken journeys.
No hidden friction.
Just seamless shopping that lives up to The Fragrance Shop's standard.
The business impact
These failures aren't just tech glitches — they're brand and revenue risks.
Reputation risk
Shoppers remember friction. Smooth reliable journeys build loyalty and repeat business.
Lost revenue
Checkout issues and performance degradation translate directly to lost conversions.
Team efficiency
Prioritized insights align ecomm, DX, and dev on fixes that move revenue fastest.