Exceptional design deserves exceptional performance.
See what’s slowing Paul Smith’s site down — and how to sharpen it up.
Built exclusively for Paul Smith, this page brings together live performance data and real shopper insights to uncover where the online experience loses its polish — and where subtle optimizations can deliver major gains in conversion, engagement, and brand experience.
What your customers are actually saying and experiencing
Customers remember how easy—or difficult—it is to shop. Each delay or error chips away at loyalty, and even small frustrations can send shoppers elsewhere.
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Performance audit snapshot
Where every millisecond impacts conversions
Mobile
LCP
3.5s
Target: ≤2.5s
Exceptional: ≤1.2s
INP
353ms
Target: ≤200ms
Exceptional: ≤100ms
CLS
0.12s
Target: ≤0.1
Exceptional: ≤0.05
Desktop
LCP
3.1s
Target: ≤2.5s
Exceptional: ≤1.2s
INP
160ms
Target: ≤200ms
Exceptional: ≤100ms
CLS
0.06s
Target: ≤0.1
Exceptional: ≤0.05
These metrics show where Paul Smith can win back conversions with Noibu.
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Key insights (captured this week)
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Mobile performance =
critical
Performance score:
33
First contentful paint:
13s
Largest contentful paint:
5s
Speed index:
9s
Desktop performance =
critical
Performance score:
55
First contentful paint:
0.8s
Largest contentful paint:
2.1s
Speed index:
2.6s
Trusted by the world’s biggest brands
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Noibu's solution
We discover critical conversion opportunities with the insights you need to act fast and grow revenue.
Issues & alerts
Identify and resolve all technical errors on your site that are causing revenue loss.
Sessions
Capture full user journeys and connect them to technical signals.
Performance monitoring
Detect slowdowns,improve site speed, and protect conversions.
Page analysis
Get the whole picture. See where customers click, and where they quit.
No broken journeys.
No hidden friction.
Just seamless shopping that lives up to Paul Smith's standard.
The business impact
These failures aren't just tech glitches — they're brand and revenue risks.
Reputation risk
Shoppers remember friction. Smooth reliable journeys build loyalty and repeat business.
Lost revenue
Checkout issues and performance degradation translate directly to lost conversions.
Team efficiency
Prioritized insights align ecomm, DX, and dev on fixes that move revenue fastest.