Precision crafted. Performance delivered.
See what’s slowing Citizen's site down — and how to fix it fast.
Built exclusively for Citizen, this page pairs real shopper feedback with live performance data to expose the hidden friction costing conversions and confidence.
What your customers are actually saying and experiencing
Customers remember how easy—or difficult—it is to shop. Each delay or error chips away at loyalty, and even small frustrations can send shoppers elsewhere.
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Performance audit snapshot
Where every millisecond impacts conversions

Mobile
LCP
3.4s
Target: ≤2.5s
Exceptional: ≤1.2s
INP
184ms
Target: ≤200ms
Exceptional: ≤100ms
CLS
0.00s
Target: ≤0.1
Exceptional: ≤0.05

Desktop
LCP
2.9s
Target: ≤2.5s
Exceptional: ≤1.2s
INP
100ms
Target: ≤200ms
Exceptional: ≤100ms
CLS
0.33s
Target: ≤0.1
Exceptional: ≤0.05
These metrics show where Citizen can win back conversions with Noibu.

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Mobile performance =
critical
Performance score:
30
First contentful paint:
3.9s
Largest contentful paint:
10.7s
Speed index:
21.6s
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Desktop performance =
critical
Performance score:
36
First contentful paint:
1.0s
Largest contentful paint:
6.4s
Speed index:
9.0s
Trusted by the world’s biggest brands
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Noibu's solution
We discover critical conversion opportunities with the insights you need to act fast and grow revenue.

Issues & alerts
Identify and resolve all technical errors on your site that are causing revenue loss.

Sessions
Capture full user journeys and connect them to technical signals.

Performance monitoring
Detect slowdowns, improve site speed, and protect conversions.

Page analysis
Get the whole picture. See where customers click, and where they quit.
No broken journeys.
No hidden friction.
Just seamless shopping that lives up to Citizen's standard.
The business impact
These failures aren't just tech glitches — they're brand and revenue risks.

Reputation risk
Shoppers remember friction. Smooth reliable journeys build loyalty and repeat business.

Lost revenue
Checkout issues and performance degradation translate directly to lost conversions.

Team efficiency
Prioritized insights align ecomm, DX, and dev on fixes that move revenue fastest.