Noibu is the ecommerce analytics and monitoring platform that shows Shopify merchants where conversions are lost — across storefront, cart, and checkout.
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See Noibu on your actual Shopify store in 20 minutes. No prep, no slides.
One-click install from the Shopify App Store. Core ecommerce events come pre-configured from Shopify's API — no SDK setup, no tagging, no analyst required.
Within days, Noibu establishes performance and conversion baselines across your storefront, cart, and checkout — and flags revenue-impacting issues automatically.
Every issue is ranked by revenue impact, so your team knows exactly what to fix first — whether it's a broken checkout app, a slow PDP, or a silent error on mobile.
Every issue comes with full session replay, technical signals, and Shopify context — so developers can reproduce and fix without back-and-forth.
Shopify merchants come in every shape. Noibu supports all of them the same way.
When Mejuri launched on Shopify Plus on a custom Hydrogen storefront, a third-party cart component threw a silent error that created an infinite loading spinner. Noibu surfaced the technical signal with full session context. Mejuri's engineering team reproduced and resolved the issue in under 30 minutes.
"We had just launched on Shopify and we had a massive issue with an infinitely spinning cart. Through the POC phase, we were able to get errors from Noibu and resolve that issue in about 30 minutes."
Rigel St. Pierre, Sr. Director of Engineering, Mejuri
$1.2M potential recovered customer lifetime value
$175K saved annually from 70% dev time reduction on bugs
$724K in optimized marketing spend
After 15 years on a legacy platform with 500,000+ pages, Rvinyl used Noibu to de-risk a high-stakes migration to Shopify. The team ran parallel tests before going live, launched with only six known and addressed bugs, and eliminated an "invisible" Amazon Pay checkout conflict that had been silently blocking sales for months.
"Noibu started as bug detection software for us, the secret power to validate issues we couldn't replicate. But now we see it as a partner and an ecosystem; we use it beyond bugs; layering session replay with UX insights like heat maps to understand the customer journey and improve where shoppers fall off."
Philip Krynsky, CEO & Founder, Rvinyl
32% total revenue growth
11% AOV increase via aggregated heatmaps
66% site speed improvement (6s → 2s)
6 bugs addressed at Shopify launch, protecting 15 years of Page Rank
Because Noibu is a Shopify partner, some things just work differently.
Yes. Noibu supports every Shopify configuration — Liquid templates, Hydrogen storefronts, headless builds, and Oxygen-hosted sites. The core product works the same way across all of them. Our Mejuri customer story is a Hydrogen example; our Rvinyl customer story is a standard Shopify build.
Through Shopify's official Web Pixels API. This is the same sanctioned mechanism Shopify provides to approved third-party apps and gives Noibu session-level progression tracking and UI extension error capture inside checkout.
No. Install from the Shopify App Store and Noibu is live in under 10 minutes. Core ecommerce events — order value, UTM campaign, product data — come pre-configured from Shopify's API. No SDK setup required.
Shopify Analytics and GA4 tell you what happened — traffic, conversion rate, revenue. Noibu tells you why. We surface session-level behavior, technical issues, and performance data in one view, connected to revenue impact, so you can investigate drops instead of just tracking them.
Hotjar and Clarity give you heatmaps and session replay, but they don't connect behavior to revenue or surface errors. FullStory has behavioral analytics but typically requires analyst resources and manual configuration for ecommerce context. Noibu is built for ecommerce out of the box and connects behavior, performance, and errors to conversion — without analyst setup.
Pricing scales with your monthly session volume. Book a demo and we'll walk through a quote tailored to your store.
We support migrations with planning sessions, staging environment monitoring, and post-launch coverage. Rvinyl launched on Shopify with only six known bugs across 500,000+ pages because they tested with Noibu before going live — not after.
Book a 20-minute demo and we'll walk through Noibu on your actual store — no prep, no slides.