• Bronte Assadzadeh

4 Ways You Can Convert Your Foot Traffic Into Sales

Retail brick-and-mortar sales are tough to come by in today's competitive market. That is why it is important to keep things fresh and up to date. How can you keep your customers buying? To ensure that business remains strong, you want to make sure that every person who walks into your store, walks out of your store with something. Here are some tips that will help you make those sales:

1. Bring the vibe of your store outside!

Before your customer walks into your store, having a positive and inspiring message outside can always be helpful. Everyone likes to feel good and if your customer feels good while walking by your store, it is more likely they will come inside. In addition, stores may put some of their products outside. For example, a delicate decor store may put a table and some chairs on display with a vase and some plates that they sell inside.

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2. Keep busy

As soon as a customer walks into your store, they should feel as though there is a lot of business. Keep your employees busy by not only making sure they help people as soon as they walk in but also by ensuring that they keep up with the maintenance of the store. There is always something to be done whether it is sweeping, re-stocking, or folding. The vibe inside the store should also be uplifting and warm. People don’t want shopping to be anymore draining than it needs to be. Host dinners or small gatherings for you and your employees to bond at in order to keep the store in tip-top shape.

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3. Customer loyalty

When a customer has a positive experience in your store, they form a connection with the brand. By keeping your customers happy in store, it can lead to online conversions and more revisits as well. The whole concept here is that you want to create a relationship with your customers. If you go above and beyond for your customers in store, they will notice and reciprocate. These customers that you treated so well will want to keep coming to your store because they support your business and most importantly they will tell all of their friends and family.

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4. Host events

Have you ever been to an athletics class and afterwards wondered, “I want to be in shape just like everyone here”? Holding events in or around your store can cause instant customer turnover. For example, Lululemon holds free yoga on Parliament Hill every Wednesday. The staff running the yoga are decked out in Lululemon gear. They help everyone else learn yoga and therefore, are not only providing a new skill for free, but they are also subconsciously inspiring the consumers to buy the brand. When we see someone who is better than us at something, we want to match them, and the easiest way to do that is by pushing yourself to be better.

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